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ATC (Acoustic Transducer Company) is a British company that has earned a reputation for producing high-quality loudspeakers for both professional and audiophile applications.

Founding (1974): ATC Loudspeakers was founded in 1974 by Billy Woodman, a Austrialian/British loudspeaker engineer and Hans Freytag. Initially ATC produced loudspeaker drive units for PA applications.
Introduction of the SM Series (1976): In 1976, ATC introduced the SM (Studio Monitor) series of loudspeakers. These were designed specifically for professional studio monitoring applications, and they quickly gained recognition for their accuracy and transparency.
Innovation in Driver Technology: ATC has been at the forefront of driver technology innovation. The company designs and manufactures its drivers in-house, including tweeters, midrange drivers, and bass drivers. ATC’s use of advanced materials and precision engineering contributes to the speakers’ overall performance.
Adoption in Studios: ATC loudspeakers gained popularity in recording studios around the world, becoming a preferred choice for many engineers and producers due to their accuracy and ability to reveal fine details in audio recordings.
Home Audio Market: While ATC initially focused on professional studio monitors, the company expanded into the high-end home audio market.

ATC Website: https://atc.audio/

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